Mapping The Journey:
Greenleaf Publishing, UK Hardback: ISBN 1874719 25 X £35.00/US$65.00 Paperback: ISBN 1874719 26 8 £16.95/US$35.00 Sustainability is emerging as a central strategic issue of the new economy. Leaders taking a proactive stance toward integrating sustainability into core business strategies reap benefits in competitive advantage, increased brand equity and customer loyalty, innovations, and technological breakthrough, well beyond cost reductions from eco-efficiency. Mapping the Journey presents inspiring case studies illuminating the strategies and practices of private and public organizations on their journey toward sustainability. It features SJ Rail of Sweden; Sony Corporation; SC Johnson; TransAlta Corporation; Patagonia; Henkel; Volvo; ASG; Interface Flooring Systems; Suncor; DaimlerChrysler; AssiDomän; Germany's Centre for Technology Assessment and the Dutch National Environmental Policy Plan. For example:
Mapping the Journey summarizes the business rationale, strategic decisions, product design features, and process changes made by these leading companies and organizations as they proactively and seriously engage the ever-increasing requirement to lessen the environmental burden of our products and production processes. The organizations featured in Mapping the Journey are moving beyond compliance to proactive integration, beyond environmental management toward sustainability, beyond process to product, beyond end-of-pipe controls to design innovations, beyond eco-efficiencies toward creation of value. In our analysis, they are on a fundamentally different trajectory. By providing the details of analyses, tools, processes, and implementation steps taken by these global leaders, Mapping the Journey provides a roadmap for strategy and action toward a more sustainable industrial system.
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